Video marketing as the use of videos to promote brands, products or services. A strong marketing campaign will involve various content in the form of videos, ranging from consumer testimonials, live event report videos, how-to videos, explainer videos, corporate training videos, to viral videos (entertainment).

So what makes video marketing considered effective as a content marketing medium?

  • In 2019, videos are projected to attract more than 80% of web traffic.
  • Adding videos in email marketing is proven to be able to increase CTR up to 300%.
  • Embedding videos on a landing page can increase conversions by as much as 80%.
  • 90% of consumers recognize that video products can influence shopping decisions.
  • Based on YouTube, consumption of videos through mobile grows to 100% every year.
  • 64% of consumers are becoming increasingly interested in buying products online after watching videos.
  • 87% of online marketers use video content on average in their digital marketing strategies.
  • This year, web video marketing traffic reaches 69%, mobile video ads will grow 5 times faster than PC usage, and landing page conversions with videos reach more than 800%.

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